For Immediate Release – April 8, 2009
Raleigh, N.C. – A brand-new Franchisor for drop-in child care services is doing everything it can to ensure
the success of new Franchisees, including an innovative “Store In-A-Box” build-out component for
locations across the country. RightTime KiDS, one of the first drop-in child care providers to offer
franchises on a national basis, has partnered with One Source Retail of St. Louis, Missouri, to execute
build-out and extend the RightTime KiDS brand to all new locations. The first Franchisee to take
advantage of this unique service will open its doors early this summer in Garner, North Carolina.
When RightTime KiDS opened its doors in 2002, it was dedicated to providing safe, fun and
convenient drop-in childcare to meet the demands of parents of children ages 18 months to 12 years
old. As a pioneer in this fast-growing segment of the $37 billion childcare industry, RightTime KiDS was
one of the first places where kids could spend a few hours having fun while parents ran errands, relaxed
over dinner, or enjoyed a game of golf.
“We knew the parents and kids we serve loved the convenience and professionalism of the
services we provide,” says Lori Klein, President and CEO of RightTime KiDS Franchising LLC. “But it was
the entrepreneurs across the country who really flooded us with franchising requests, and made us
understand the value of our business model. That led to the decision to start offering franchises this
year.”
After doing a lot of research about franchising, Klein knew she had to make the RightTime KiDS
franchise package as attractive to potential Franchisees as possible, to attract the best candidates and
increase their chances for early success. “Our franchise package includes all of the operational things
that any new Franchisee should expect – proprietary software, operations manuals, marketing
materials, training,” says Klein. “But we’ve really added value by eliminating the one big hurdle that
deters a lot of potential franchisees: getting the store built and ready for customers as quickly as
possible, without headaches and stressful delays.”
Under its partnership with One Source Retail, RightTime KiDS provides franchisees with
architectural layouts and build-out services, including a dedicated Project Manager who works with the
Franchisee at every step of build-out. One Source Retail has managed all aspects of store build-out for
national Franchisors, including LA Sunset Tan, Max Muscle Sports Nutrition and Three Dog Bakery, but
the “Store In-A-Box” concept is still rather new to the franchising industry.
According to Mike Hojnacki, Chief Executive Officer of One Source Retail, partnering with a
dedicated build-out specialist has benefits for both Franchisors and Franchisees. “By partnering with
One Source Retail, the Franchisor is guaranteed a more consistent brand image at a lower cost structure
than if they worked with local firms for every location’s build-out,” he says. “Franchisees benefit as well,
because they can really focus on pre-opening marketing and learning the new business, instead of
worrying about the details of store construction.”
Through its network of strategic partners and preferred vendor relationships, One Source Retail
also expects to reduce the timeline for build-out. “We are working closely with RightTime KiDS and our
network of suppliers to make sure architectural plans, fixtures, signage and other components are each
delivered just-in-time for an expedited build-out process,” Hojnacki says.
Although RightTimeKiDS is still in the first months of offering franchises, Klein is confident that
her Franchisee opportunity is one that will succeed in this economy. “Second to the mortgage, quality
childcare is the main priority of parents,” she says. “It is such a high priority, in fact, that it’s the closest
thing you’ll ever find to a recession-proof business opportunity.” Although some full-time childcare
facilities are losing business as more parents become unemployed, demand for drop-in childcare is
expected to grow as parents need more flexibility for part-time jobs, job interviews and other activities.
“RightTime KiDS provides parents peace of mind at a moment’s notice when traditional
childcare options are limited,” Klein says, “and we are actively seeking highly-motivated individuals who
want to own their own part of this national franchise business.”
Contacts
Lori Klein, RightTime KiDS, loriklein@righttimekids.com, 877-278-3455, www.righttimekids.com
Michael Hojnacki, One Source Retail, michael.hojnacki@onesourceretail.com, 636-262-4022,
www.onesourceretail.com